The Magic Stick isn’t exactly what you would certainly anticipate from a modern-day sex toy. It can very well be your grandma’s vibrator. Shortcomings aside, the Magic Stick continues to outsell more technically sophisticated rivals, even as the company that produced it ranges itself from exactly what has become one of the most legendary sex toys in presence.
The Magic Stick occupies an unique place in the history of both female sexuality and also customer electronics, but it’s neither the very first gadget of its kind to be marketed as an individual massager, nor the very first produced by a leader in the electronics sector. According to Rachel P. Maines’ The Technology of Climax, the very first electronic vibrator showed up in 1878, predating radio, tv and also a variety of other groundbreaking modern technologies.
The exact same year the Magic Stick showed up on the marketplace, a New York-based artist by the name Betty Dodson had her very first raunchy one-woman exhibit at the Wickersham Gallery on Madison Avenue. Baseding upon Dodson, commonly connected with solitarily popularizing the gadget, the program’s opening noted her foray into sex education and learning. 4 years later, she introduced a series of instructional courses called Bodysex Workshops, where she used vibrators to show females about masturbation, and also in 1974 she launched her very first publication, Liberating Masturbation. Dodson, like so several females at the time, looked for sex toys in rather conventional places.
” Electric vibrators were marketed as massage therapy machines and also I acquired them in the small-appliance area of Macy’s,” Dodson said.
While Liberating Masturbation was marketed along with the Magic Stick at Eve’s Garden, a brand-new and also rather subversive sex shop that provided specifically to females, Dodson chose the Panasonic Panabrator in her early trials. It had not been up until 1975 that she replaced it with the Magic Stick. Baseding upon Dian Hanson, former editor of Juggs, Leg Show and also different other men’s magazine, and also current Sexy Book Editor at Taschen publishing, Dodson transformed her on to the Stick in 1977 and also she’s been a supporter since.
” She informed me to get a Hitachi Magic Stick, but to be mindful of its power, both physical and also emotional, as it’s an addicting representative right behind heroin,” Hanson said. “My only previous vibrator experience was a pink plastic thing that held two D-cell batteries and also the Hitachi was a whole ‘nother globe.”
Hanson’s response to the Magic Stick isn’t one-of-a-kind. The net is flooded with accounts of its toughness, versatility and also remaining power. It’s frequently referred to as the Cadillac of vibrators and also has been a hot seller at progressive sex shop Good Vibrations since it opened up in 1977. It’s moved from ads in the back of the liberal political rag Mommy Jones in the ’80s to being the punchline on an episode of Louie earlier this year. In the meanwhile, it’s become a regular in the pages of females’s publications like Cosmo, looked like a trusty partner in grown-up movies and also spawned an army of unauthorized children. In the close to 50 years since its birth, technological advancements have led to enormous jumps in customer modern technology, but the Magic Stick has remained mainly unchanged.
The US Patent and also Hallmark Firm lists the Hitachi Magic Stick’s very first usage in trade as April 25th, 1968. In the 46 years since, this large, white piece of plug-in plastic, which bears some similarity to a bass drum mallet, has involved represent an uncomfortable duality for several Americans. It’s marketed and also marketed as an individual massager in outlet store and also drug stores, while likewise serving as a trusted masturbation aid.
That is up until last summer. Hitachi abandoned the old, 1980s product packaging, retooled the materials for a lighter, more long lasting hitachi massager and also switched over out the motherboard. To the uninitiated, it looked much like mommy’s old Magic Stick, with one notable exemption: The Hitachi name was nowhere to be discovered.
Weiss’ motorized merrymaker was first used to deal with hysteria, an old clinical condition believed to be cured through female orgasm. As Maines explains, by the early 1900s, there were dozens of designs on the marketplace, and also their uses had broadened to consist of therapy for everything from arthritis and also irregular bowel movements to sore muscular tissues.
Since Mortimer Granville invented the very first electrical vibrator, they’ve efficiently permeated the mainstream with appearances in significant motion pictures, popular TELEVISION programs and also fashion publications. Also Oprah Winfrey’s not afraid to talk her mind on the subject. (Evidently the large O favors something the size of a “fragrance sprayer” to outsized back massagers like the Magic Stick.) Mindsets toward sex and also sex toys have transformed significantly, but no other vibrator has recorded the mainstream creativity like the Magic Stick, conserve for maybe the multi-pronged Rabbit, which had its very own kip down the spotlight on an episode of Sex and also the City.
We’ve come a lengthy means since Elders’ ouster; antiquated regulations restricting the sale of sex toys have slowly gone down from the books and also public numbers like Oprah have legitimized the subject in traditional media, but masturbation and also its accoutrement are still frowned on. Details about the Magic Stick is tough to come by outside of personal stories and also the gadget’s official website.
As he puts it, Hitachi is a “very typical” Japanese company and also didn’t want its name affixed to exactly what is essentially the most recognizable sex toy on Planet. Vibratex, not all set to shed its biggest moneymaker (it’s marketed 250,000 systems since last summer), convinced Hitachi to proceed producing it as the Original Magic Stick.
” Seemingly, Mr. Hitachi Sr. didn’t such as the suggestion that his massage therapy equipment was offering millions of females climaxes,” Dodson said. “Challenging spunk! It stays my favorite vibrator to now.”